*The Man* thought The World Needed a “Juno” for Adults?

And no, I don’t mean pervy adults.

This is not to bash the film in question, the newly-released Away We Go. I’m sure the story is original and visually it’s maybe no more copycat than any other major movie.

away-we-go

But the advertising company saw “pregnant couple” and thought doodles(! omigod) were the way to go in its campaign. Yes, because 34-year-old home hunting expected parents so beg for scribbly cartoons. These may not be the two most grown adults, but to me the ads are just too reminiscent of that recent hit. I don’t think the pitch: “… more knocked-up hijinks!!”, which is the vibe I’m given, is appropriate for comedy after comedy, never mind responsible.

The worst part is that it demeens this probably quality flick. (I’d see it.) Even though the art department perhaps just aimed for *independent* whimsy, they crashed after taking it too far and running out of fuel. Still, ignore the graphics if they bother you, and not the film if the previews don’t.

I mean, I wouldn’t care, but I do want these actors to succeed.

P.S. I’m sorry? but eh… I don’t see Maya Rudolph with John Krasinski. (And she’s far less cute here than she was on SNL, as odd as that sounds remembering most SNL females.) Hmmm, also aiming for a *new* Pam? You’ll always fail — there is only one.